Polished Under pressure

Training and Coaching

Not all training is created equal. Our instructors' extensive real-world experience and effectiveness in the classroom sets us apart. Our engaging courses and coaching use cutting-edge curricula and practical exercises to ensure your time is spent effectively, bridging theory with real-world application. And whether you prefer virtual or in-person, classroom or one-on-one, we customize our coaching or training to your unique needs. Explore the topics for which we provide state-of-the art training and start building your course today. Or attend one of our scheduled events across the US and beyond.

Image of Julie Parker presenting to a room of students who are looking in her direction.
Communication for Leaders
  • Building a Strong Communications Team
  • Effective Internal Messaging
  • Media Coaching and Training for Executives
  • Public Speaking Coaching
  • Strengthening Community or Customer Relationships
Communications-Focused Functional Exercises
  • Tests Your Communications Plan in Real Time
  • Challenging but Realistic Scenarios
  • Customized for Your Organization
  • Led by Leadership and Communications Experts
  • Audio-Visual Elements Add Realism
Communications-Focused Tabletop Exercises
  • Designed by a Team Member Trained by FEMA   
  • Engaging and Educational
  • Immersive Simulation Exercise
  • Tailored and Organization-Specific
  • Test Your Team in a Low-Risk Environment
Crisis Communications
  • Crisis Communications Pre-Planning
  • Social Media and Media Strategy
  • Internal Communications
  • Real-World Case Studies
  • On-Camera Media Interview Practicals
Crisis Leadership
  • Predicting and Preventing Reputational Crises
  • Internal Communications Strategy
  • Critical Incident Leadership
  • Navigating Reputational Crises Response
  • Practical Exercises and Case Studies
Media Training
  • Developing and Honing Your On-Camera Presence
  • Building Rapport with the Media
  • Writing Effective News Releases
  • Navigating Difficult Interview Questions
  • On-Camera Media Interview Practicals
Mock News Conference Simulation
  • Low Risk Environment to Test Skills
  • Realistic Scenarios
  • Led by Former Reporters
  • Coaching and Feedback
  • Optional Video-Playback
Navigating Police Reform
  • Messaging Reform Initiatives
  • Partnering with Community Groups
  • Preempting Patterns and Practice Investigations
  • Strengthening Community Engagement
  • Transforming Internal Culture
Public Information Officer Training
  • Building Strong Media Relationships
  • Generating Internal Buy-In to Tell Your Story
  • Learning our Philosophy to "Run it Like a Newsroom"
  • Media and Social Media Strategy
  • Case Studies and Practical Exercises
Strategic Social Media to Build Your Brand
  • Social Media Strategy
  • Building Relationships with the Media
  • Learning to Tell Your Story
  • Managing Negativity
  • Using Social Media to Tempt the Media

Training & Presentations

Equip your team to confidently manage media dynamics during, before, or after challenges and changes to your organization

Releasing Soon!

New eLearning Platform coming soon!

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Learn on your own time
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Multiple courses will be available soon
See Live Training
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Coming Soon!

JPC Institute

COMING SOON: Virtual eLearning courses to help your organization stay ahead of a crisis. Learn on your own time, in the comfort of your home or office. Stay tuned for our next phase of encompassing communications education!

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Master new skills at your own pace
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Unlock flexible, interactive learning
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Podcast Guest Appearance

Enrich your podcast with our engaging perspectives. With a wealth of knowledge and dynamic presentation skills, we’re the ideal guests to elevate your show’s content

Bring Us on Your Podcast
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Conference Speaking

Enhance your event with our expert insights. Our extensive experience in teaching and presentations guarantees a valuable addition to your lineup.

Have Us at Your Event
Some Organizations we’ve presented for:
FBINAA Logo

FBI National Academy

Ontario Association of
Chiefs of Police

IACP Logo

International Association of Chiefs of Police

Podcasts we’ve made appearances on:
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The Hollow Bunny Leadership Podcast

with Kristen Ziman & Sylvia Moir
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Listen Now
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The CopDoc Podcast

with Dr. Steve Morreale
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Listen Now
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The PR Podcast

with Jody Fisher
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Listen Now
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Leadership APB Podcast

by FBINAA
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Policing Matters

by Police1
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Listen Now
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The fact that Julie has both the former reporter background and police PIO experience, truly puts her at a unique advantage to assist police agencies with their communication needs.

Andrea Escher
Rockville (MD) Police

CRISIS RESPONSE | PUBLIC RELATIONS | TRAINING AND COACHING

Ready to learn more? Contact our team today.

Insight on communications solutions without the pressure

CRISIS RESPONSE | PUBLIC RELATIONS | TRAINING AND COACHING

Ready to learn more? Contact our team today

Insight on communications solutions without the pressure

Contact Us Today
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